Irish Advertising Standards Authority Weighs In On Bloggers + Influencers

mneylon

Administrator
Staff member
This was published January 27th 2017:
ASAI – Advertising Standards Authority for Ireland » Advertising Standards Authority for Ireland calls on bloggers and influencers to fully declare marketing communications

Key points:
  • If it's paid post / tweet / instagram post etc., you need to use a clear hashtag
  • Articles / blogs posts etc., need to have a clear declaration above the fold
Apparently the ASAI are monitoring social etc.,

It'd be interesting to see if there any enforcement actions related to this.
 
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